PR Case Study #2
World-class cheesemonger Anthony Femia opens cheese shot at Prahran Market
Client: Prahran Market
Brief: To announce the opening of Anthony Femia's cheese shop at Prahran Market via a targeted publicity campaign.
Over 25 social media posts and over 30 press hits were achieved among food and lifestyle media across Melbourne, including front page of the Herald Sun Taste lift out.
This was Prahran Market's most successful PR campaign to date.
See below for clippings and media release.