PR Case Study #2

World-class cheesemonger Anthony Femia opens cheese shot at Prahran Market

August 2015
 Prahran Market
Brief: To announce the opening of Anthony Femia's cheese shop at Prahran Market via a targeted publicity campaign.

Over 25 social media posts and over 30 press hits were achieved among food and lifestyle media across Melbourne, including front page of the Herald Sun Taste lift out. 

This was Prahran Market's most successful PR campaign to date.

See below for clippings and media release.

Say cheese!

How do you make an already fabulous market more enticing? Tell us that from Friday August 28, world-class cheese extraordinaire Anthony Femia will open new Grilled Cheese & Raclette bar,  Maker & Monger. Oozing Raclette?  Turophile heaven if you ask us. The brainchild of Femia and cheesemaker Rhys Burley (Bangalow Cheese Co & Yarra Valley Dairy), will trade from a beautifully restored French food cart in Prahran Market’s Harvest Hall, tempting shoppers with the theatre of oozing raclette and