Glacé Frozen by Christy Tania – Melbourne's First Sweet Breakfast Menu

December 2017
Glacé Frozen by Christy Tania
Brief: To launch Melbourne's first-ever sweet breakfast menu to Melbourne's food and beverage media, influencers and loyal customers.
Campaign: Glacé Sweet Breakfast – an interactive affair #glacesweetbreakfast

The intimate launch event focused on an interactive theme where guests were encouraged to produce visual content for their followers in a relaxed environment using a box of branded props designed by us. Before food was served, guests were treated to an intimate discussion with Christy who showcased the individual components of each dish and beverage.

A mix of 24 key food and beverage media and influencers attended the event. 

We achieved:

9 press hits across lifestyle/food media 
20 social media posts by Melbourne foodie influencers
6 Instagram stories by Melbourne foodie influencers

Social media reach: Combined reach of 371,563 followers
Social media engagement volume: Over 3,266 (likes, comments on Facebook & Instagram)

See below for media release, clippings, event video and images :)

GLACE Frozen Artisanal

We'd all like to live in this Yellow Submarine Internationally acclaimed pastry and dessert chef Christy Tania has surfaced in Windsor. Open less than a week (opened 24 August) Glac� Frozen Artisanal 's big yellow submarine is hard to miss on 1A, Peel Street, Windsor. Operating from 7.30am for coffee and full menu from 10am onwards to late, this is a submarine you'd gladly submerge with and happily not come up for air for a while.A regular in thekitchen as a guest chef, Christy's last dessert c