Client: Glacé Frozen by Christy Tania
Brief: To launch Melbourne's first-ever sweet breakfast menu to Melbourne's food and beverage media, influencers and loyal customers.
Campaign: Glacé Sweet Breakfast – an interactive affair #glacesweetbreakfast
The intimate launch event focused on an interactive theme where guests were encouraged
to produce visual content for their followers in a relaxed environment using a box of branded props designed by us. Before food was served, guests were treated to an intimate discussion with Christy who showcased the individual components of each dish and beverage.
A mix of 24 key food and beverage media and influencers attended the event.
9 press hits across lifestyle/food media
20 social media posts by Melbourne foodie influencers
6 Instagram stories by Melbourne foodie influencers
Social media reach: Combined reach of 371,563 followers
Social media engagement volume: Over 3,266 (likes, comments on Facebook & Instagram)
See below for media release, clippings, event video and images :)